Working with you is number one. Photos and examples of colors (swatches) are vital in acheiving a full agreement on what is to be done. We will go back and forth with these photos, books of photos, and color swatches until you are rest assured that we know exactly what the final outcome will be. Also your photos, if you bring a few, are always a good idea. I will be upfront and honest with you. So there are no unwelcomed surprises. I'm into all the hot new stuff however you come first. If you what the hot stuff I'll show the pics first then if you agree we go. I'm easy and really good at my craft. As a matter of fact I only taylor my work to every person's desire and hands down that's what makes a person glow. So it's a two way street my talent and your most desired look.
Detail This is one of my favorite words. Since I can remember I've always been obsessed with neatness, keeping everything organized, working in a very organized manner, and above all always doing my very best in my hair work. Even when I was 18, I drove my boss crazy because I was always finding a better way to do things. He almost fired me for it, but he didn't because all my co-hairdressers knew I was right. I can not get carried away with doing exact and precise ideas and pictures that are discussed before hand. We must have a complete understanding before I even start. I will do exactly that nothing else. I know me. I can and will explain in detail how the work is done or whatever question you have before we even start.
Videos are worth a gazillion words. This is where the truth comes out! Watch my Hair video it says it all. It is this kind of precision work that allows me to work here in this beautiful salon with no other stylists, colorists, or renters, don't want them. I've been here 7 years and love the peace, so do the clients. Also the way I built up so many salons in the past was, number one, my hairdressers were trained by me and one could not be A hairdresser in any of my salons until he or she could do the quality of work seen on this site. Secondly I put myself out there so people could see us on broadcast t.v. Both thirty second spots and half hour imformercials were my marketing tools. On tv I aired prime time on what was called PAX throughtout S. Calfornia as well as parts of Arizona and Neveda. Ofcourse my 30 second spots were seen on ABC, NBC, CBS, and Fox as well as my 1/2 hour on all the other local broadcast channels. San Diego area also ..so it was a wonderful experience that lasted 15 years. I'm grateful and content. It's the past. Today it is impossible for the small business to get good results from tv advertising, simply because you have no audience. When you click through the channels and see "PAID PROGRAM" that is the killer, also 200 to 400 channels does not help at all . Okay a major company(for example) buying 25 cities on Bravo prime time can make a killing. So I closed and/or sold my salons and brought my clients to my salon here in Beverly Hills. There were alot of hairdressers working for me then and they needed new clients. The salons were still doing well when I closed them. It was me, seemed I spent my whole life on the freeways driving from one county to another. This doesn't even address the New York City salons I sold years previous. So I was over it. I've been here seven years and Love it. So here is a clip of some of my work. It does show how precise I am. Check me out.
